Pico: E3 Platform for SME Exhibitors Takes Off

One-stop O2O exhibitor service platform allows easy, economical and efficient sourcing

(Hong Kong, 12 March 2017) Pico Far East Holdings Limited (‘Pico’, HKEx: 752) is pleased to announce that its disruptive strategic platform has just launched its second initiative – E3 (Easy. Events. Exhibition), a one-stop O2O exhibitor service platform dedicated for SME exhibitors.

The recently-released Annual Report on China’s Exhibition Economy shows that the exhibition industry in China will continue to enjoy steady growth. Trade shows and exhibitions are major avenues for small- and medium-sized enterprises (SMEs) to explore new business opportunities. However, a gap exists between the needs of these SMEs and the services currently available on the market.

In response to the pressing need for a dedicated business platform, E3 ( was created to facilitate a seamless, cost-effective and higher-ROI end-to-end process for the large SME customer base.

Pico introduced a new strategic platform called P3 Innovation in 2016 which focuses on innovative and disruptive businesses through creating or investing in start-ups and partnering with complementary players in China and Asia. E3 is the platform’s second initiative catered to the unique needs of SMEs, following the establishment of P3 Space, a start-up incubator based in Shanghai.

E3 is a one-stop O2O platform adopting an innovative ‘Convention and Exhibition Internet+’ approach. It is aimed at matching exhibitors, designers and fabrication contractors in a unified digital space.
E3 provides an easy, economical and efficient exhibition stand design and production process by:

• providing a convenient one-stop user experience to exhibitors. The platform will handle the entire process from request submission, selection of service providers’ pitches and contract signing, to trial and on-site fabrication. Users can also view and update the progress of their projects through their accounts on the platform.

• connecting exhibitors, designers and fabrication contractors by harnessing the power of big data for events and exhibitions as well as project bidding. Exhibitors can compare quotes and choose the ideal solution for their budget and objectives. E3 also provides approximately 1,000 free design templates for exhibitors which can be used as references or as a source for quotations.

• improving the transparency of the exhibition stand design and production process. The platform helps save time and reduces costs for all three parties, making managing events and exhibitions more efficient and effective. E3 is responsible for ensuring service quality by fully supervising the platform.

The E3 team consists of specialists with extensive experience in the exhibition industry as well as professionals with strong start-up entrepreneurial, finance and technology backgrounds. The platform also leverages the Pico Group’s longstanding expertise and plentiful resources to provide high-quality services to exhibitors and increase business opportunities to designers and fabrication contractors.

E3 is aiming high, with hopes to become a leader in the exhibition industry in China and eventually a global force to be reckoned with.

About P3 Innovation
P3 Innovation is an innovative and disruptive strategic platform founded by the Pico Group. In October 2016, P3 Innovation launched the first of its offerings, P3 Space, a start-up incubator focused on nurturing innovation in the meetings, incentives, conventions and exhibitions (MICE) industry. Located in Pico Creative Centre in Shanghai’s Jiading District, P3 Space offers 3,000 sq. m. of space for a variety of innovation-based start-ups focusing on a broad theme – ‘cultural, creative and technology’. P3 Innovation’s second offering is E3, an O2O platform that matches exhibitors, designers and fabrication contractors in a unified digital space to provide an easy, economical and efficient exhibition stand design and production process.