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Tencent at Digital China Summit 2024

Organised and supported by the Chinese government, the Digital China Summit serves as a platform for technology companies and scientific research institutions to communicate, interact and connect. The event’s exhibition area also offers the public a peek at the latest achievements in digital technology.

For four consecutive years, Tencent has entrusted Pico to provide comprehensive exhibition services at the Digital China Summit. For Tencent, the Summit represented a high-profile opportunity to amplify its presence and influence among China’s top technology brands. 

As well as architecturally representing the brand, the exhibition area would serve as a showcase of more than 20 technological projects. As built, it also engaged visitors with interactive elements such as a flight simulator visual system, medical AI, and a captivating ‘Dunhuang Discovery’ VR experience area.

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Results

The Tencent exhibition area was a prominent success at the two-day summit:

  • Approximately 23,000 visitors
  • 3,000+ on-site product enquiries
  • 100+ contacts received for potential collaborations

 

On its own, the exhibition area’s ‘Dunhuang Discovery’ VR experience area:

  • hosted 30 participants per hour during peak hours
  • 200+ participants daily
  • attracted 2,000+ on-site clicks for the Tencent Cloud database
  • obtained 5,000+ leads
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