HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.

In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.

In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.

Army Open House 2022

Army Open House 2022 (AOH22), organized by the Ministry of Defence, Singapore, returned in May to commemorate 55 years of National Service (NS), decked with interactive booths and immersive experiences that highlighted the Army’s operational capabilities, platforms and formations.

PUBGM 4th Anniversary ​– AR treasure hunt

Player Unknown Battleground Mobile (“PUBGM”) is one of the world’s highest-grossing mobile games under the technology and entertainment conglomerate, Tencent Group. Published by Proxima Beta of Level Infinite, a Tencent subsidiary, the brand sought to further boost its market share in the key European countries of Austria, France, Germany, Ireland, Romania, Sweden, UK – both by gaining new daily users and converting existing users on other platforms to the mobile game. PUBGM’s fourth anniversary presented a natural opportunity for the campaign to invite players to join in the celebration.

The ultimate result was an adventurous player experience that seamlessly blended real and virtual worlds. Pico was appointed to conceptualise, design and develop the project’s web app, and design and develop its AR treasure hunt.

State Farm Gamerhood Challenge

A brand new ‘gaming neighbourhood’, State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events such as burst pipes, blown-out windows and UFO crashes, presenting a challenging target audience with an entertaining way to learn about the virtues of insurance whilst playing their own related trivia rounds.

Bringing the concept to fruition was Infinity Marketing Team (IMT), a member of the Pico Group, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

Team State Farm Football Find

A major player in US insurance, State Farm is constantly looking to foster brand affinity and generate sales leads in emerging markets. Of those, millennials and Gen Z represent one of vast potential; but reaching this target audience would require a truly innovative approach.

Thus was born Team State Farm Football Find (TSFFF), a trailblazing four-day hybrid campaign that combined augmented reality (AR) with live interaction to create an exciting gamified experience. State Farm appointed Infinity Marketing Team, a member of Pico Group, to oversee much of the project, including concept development, creative design, social media strategy, app development and management, all the way to build and execution.

25th Arabian Gulf Cup Opening and Closing Ceremonies

In January 2023, the Arabian Gulf Cup tournament returned to Iraq after an absence of over four decades. Iraq welcomed the teams of the Arabian Gulf for the 25th edition of the prestigious tournament. Pico was appointed by the Iraq Football Association to activate the event’s opening and closing ceremonies in Basra, helping to bring the city, the country and its competitive spirit back to the global stage.

Singapore Maritime Week 2022

Singapore Maritime Week 2022 returned on 4-8 April with a theme of ‘Transformation for Growth’. The occasion brought together experts and thought leaders from the maritime industry to discuss and share insights on innovation, sustainability, services and talent. The event also spotlighted the sector’s challenges, opportunities and trends during and after the pandemic. More than 20 events were held during the Week, involving more than 10 international organizations and over 100 keynote speakers. Pico Singapore was appointed as official stand builder for the show.

The new Audi Q5 launch and driving event

In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.

Sideline Champions Programme at Birmingham 2022 Commonwealth Games

Commonwealth Games is among the largest, most widely watched and keenly competed athletic events in the world. The 2022 Games brought athletes from Commonwealth nations to Birmingham, UK, in a colourful celebration of sporting spirit and human performance.

Co-developed and delivered by Pico and SportsConnect for Commonwealth Games Australia, the Sideline Champions Programme offered a range of tools and information to enable family and friends to support their athletes or team members before, during and after the Games.