HP Antarctic Dome at Coachella

Coachella, one of the world’s biggest music and art festivals, returned in April 2022 after a two-year hiatus due to the pandemic. Also making a return was the landmark HP Antarctic Dome – a mobile geodesic dome – which premiered REGEN, an immersive 360-degree multisensory journey combining tech, art and music.

REGEN gained extra attention by being minted into a 1:1 NFT art piece which became the largest 1:1 Art Piece ever traded on the Solana chain. It amplified the hype surrounding the festival’s music, HP’s brand and its sustainability message to a worldwide audience. HP’s presence at Coachella was conceptualised, activated and operated by Infinity Marketing Team (IMT), a member of the Pico Group.

The 112th NAACP Virtual National Convention and 43rd ACT-SO National Competition

The National Association for the Advancement of Colored People (NAACP) has long been the pre-eminent civil rights organization in the United States. Their annual National Convention brings together social activists, industry leaders, public servants, and the general public to share experiences and ideas and discuss solutions on affecting positive change in black communities across the country.

In 2020, Pico’s Infinity Marketing Team (IMT) played a key role in taking the Convention online for the first time in response to the COVID-19 pandemic. The event successfully won a Gold in ‘Best Diversity Campaign’ and a Silver in ‘Best Virtual Event or Experience’ at the 2021 PRO Awards.

In 2021, IMT was again entrusted as lead production partner to make the 112th NAACP Virtual National Convention and 43rd ACT-SO (Afro-Academic, Cultural, Technological and Scientific Olympics) National Competition an even more engaging experience for all participants.

OMEN Challenge – The Video Game Game Show

On 29 January 2021, OMEN – HP’s gaming brand – presented the ‘OMEN Challenge - The Video Game Game Show’ livestream event. An online experience, the event introduced the OMEN Gaming Hub while offering a fresh perspective on the world of gaming. Players from all over the US competed to win an ultimate battle station kitted out with the latest OMEN products. Infinity Marketing Team was entrusted to provide virtual event production service for the programme.

OMEN’s virtual livestream tournament at PAX Online

Spearheaded by OMEN – HP’s gaming brand – and the leading tech company Intel, the first-ever virtual livestream tournament of a skateboarding video game, Tony Hawk’s Pro Skater 1+2, was hosted at PAX Online in September 2020. PAX Online is a nine-day online event with non-stop streams of gaming and esports actions running 24 hours a day.

OMEN Underground - A virtual livestream event

Spearheaded by OMEN – HP’s gaming brand – and contemporary fashion and streetwear platform HYPEBEAST, the first-ever OMEN Underground was a virtual livestream event which showcased the growing influence of gaming in contemporary culture.

Pico activations at the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP27)

In November 2022, Sharm El-Sheikh, Egypt, was the site of the 27th Conference of the Parties to the United Nations Framework Convention on Climate Change – better known as COP27. Pico was appointed to activate 10 booths for the event, using services including production and installation of infrastructure, AV installation, brand activation, and provision of technology solutions. 

PUBGM 4th Anniversary ​– AR treasure hunt

Player Unknown Battleground Mobile (“PUBGM”) is one of the world’s highest-grossing mobile games under the technology and entertainment conglomerate, Tencent Group. Published by Proxima Beta of Level Infinite, a Tencent subsidiary, the brand sought to further boost its market share in the key European countries of Austria, France, Germany, Ireland, Romania, Sweden, UK – both by gaining new daily users and converting existing users on other platforms to the mobile game. PUBGM’s fourth anniversary presented a natural opportunity for the campaign to invite players to join in the celebration.

The ultimate result was an adventurous player experience that seamlessly blended real and virtual worlds. Pico was appointed to conceptualise, design and develop the project’s web app, and design and develop its AR treasure hunt.

State Farm Gamerhood Challenge

A brand new ‘gaming neighbourhood’, State Farm Gamerhood Challenge was the groundbreaking result of US insurance giant State Farm’s aim to connect with Gen Z and millennial audiences. Akin to an interactive gameshow, it featured a cast of popular streamers dealing with a litany of unpredictable-but-insurable events such as burst pipes, blown-out windows and UFO crashes, presenting a challenging target audience with an entertaining way to learn about the virtues of insurance whilst playing their own related trivia rounds.

Bringing the concept to fruition was Infinity Marketing Team (IMT), a member of the Pico Group, appointed by State Farm to oversee everything from strategy and concept development to design, production, social media strategy and talent sourcing.

Team State Farm Football Find

A major player in US insurance, State Farm is constantly looking to foster brand affinity and generate sales leads in emerging markets. Of those, millennials and Gen Z represent one of vast potential; but reaching this target audience would require a truly innovative approach.

Thus was born Team State Farm Football Find (TSFFF), a trailblazing four-day hybrid campaign that combined augmented reality (AR) with live interaction to create an exciting gamified experience. State Farm appointed Infinity Marketing Team, a member of Pico Group, to oversee much of the project, including concept development, creative design, social media strategy, app development and management, all the way to build and execution.

CENTRESTAGE 2022

Organized by the HKTDC, Asia’s premier fashion event – CENTRESTAGE – returned to the Hong Kong Convention and Exhibition Centre in September 2022. Running for three days, CENTRESTAGE brought fashion brands, designers and buyers together with the public. Its 20 fashion shows featured the latest collections of more than 230 brands from 15 countries and regions.