Audi House of Progress Taipei Showroom

From 15 May to 2 June 2024, the Audi House of Progress Taipei showcased the German carmaker’s electric vehicle technology and brand vision with a spectacular physical-online experience. Held at Kelti International, the event targeted a wide audience including potential buyers, media, influencers, public and VIP customers. 

Pico was entrusted to design the showroom as an immersive experience that resonated with Audi’s commitment to innovative technology and sustainability. Within the showroom, tailored programs and displays communicated the brand’s distinction and drive to electrification. 

Attracting approximately 4,000 visitors, the event exceeded expectations in terms of participation, social engagement, reach and media value, helping to solidify Audi’s prominent position in the Taiwan market.

Audi House of Progress Taipei 2023

A highlight of summertime 2023 in Taipei was the ‘Audi House of Progress’, held at Kelti Building in the city’s Xinyin District. Presented by Audi Taiwan, for nearly a month its presence increased awareness of the carmaker’s core value of ‘Living Progress’, showcased its latest models, and enhanced customer engagement through a variety of activities. 

As the event partner, Pico managed everything from operations to creative design in close collaboration with the client.

Taipei Dangdai 2023

Presented by UBS and organized by The Art Assembly, the Taipei Dangdai Art & Ideas exhibition returned in its fourth edition in May 2023 with a strong line-up of 90 galleries and a rich programme for collectors, art enthusiasts and the general public. Pico, the event’s official service provider from the beginning, also returned to deliver comprehensive technical services to the organizer, galleries, and partners. The fair welcomed 34,145 visitors in total this year.

The new Audi Q5 launch and driving event

In August 2022, downtown Taipei was transformed into an off-road paradise for the launch of the new Audi Q5 range of premium SUVs. Invited guests were treated to the unforgettable sensation of putting models such as the Q5 40 TFSI quattro, Q5 Sportback 40 TFSI quattro and their respective ‘Launch Editions’ through their paces. The off-road course included a variety of driving conditions, including slopes, puddles, steep inclines and declines and challenging bumpy roads.

XR Hub Taiwan

Taiwan’s key role in the global technology industry chain was highlighted recently when Meta joined the Institute for Information Industry (III) to create the first Meta XR Hub in Asia – Meta XR Hub Taiwan.

Taipei Dangdai Art & Ideas

Taipei Dangdai celebrated its third edition in May 2022, welcoming new collectors and a significant uptick in market demand. Presented by UBS, the three-day fair attracted over 20,000 visitors to the Taipei World Trade Centre, as well as 62 leading galleries from around the world. All could participate safely thanks to the introduction of a variety of anti-pandemic measures.

Taipei Fashion Week AW22

Taipei Fashion Week returned in March to showcase the new creations for the Autumn-Winter 2022 season. An opening show combining natural themes and digital technologies such as cloud platform enabled visitors to connect with each other and the event’s theme of sustainability – a first for Asia, and one intended to establish it as a leading advocate of zero carbon emissions and sustainable fashion.

SEMICON Taiwan 2021

SEMICON Taiwan 2021, the only professional semiconductor exhibition and the most international event in Taiwan, brought 2021 to a satisfying close. Themed ‘Forward as One’, the event – whose scale continues to grow – featured 650 leading manufacturers and brands, and 2,150 booths in total.

Taipei Fashion Week SS22

The Taipei Fashion Week spring-summer 2022 event more than lived up to expectations, with a showcase that combined local and international aesthetics into a diverse, crowd-pleasing immersive experience.

Pico activated several key Taipei Fashion Week SS22 events, including at Songshan Cultural and Creative Park, Taipei 101, A11 of Shin Kong Mitsukoshi Xinyi Place and Eastern District Fashion Supply Station in Taipei. In each, guests enjoyed an alluring brand-saturated atmosphere which brought the ideas and sheer creativity of designers into sharp focus.

Audi House of Progress Taipei and Audi e-tron GT launch

The era of the electric car was truly underway in Taiwan in November 2021 with Audi’s launch of the premium e-tron GT saloon at Huashan 1914 Creative Park Taipei. The famed German marque immediately followed with another event at the same location; the ‘Audi House of Progress Taipei’, which continued the excitement with a showcase of their complete line of electric vehicles.

Audi Taiwan harnessed a wide range of Pico’s expertise to help deliver their one-two punch, including event and exhibition activation, design and build, production, site set-up, venue management. The Pico team also managed the events’ registration, as well as planning and implementing infection prevention measures.